Portal

Rebranding • Visual ID • Logo Redesign

If Portal's work is based on the brands it serves, its new visual identity should be based on it's own brand. The modernization of the agency's services and operations needed to be there from the root of it all: the brand. With that in mind, it was redesigned with subtle, yet meaningful changes, without neglecting the essence that already worked. The new identity is underpinned by the commitment to a new cultural ethos: TRATO (Portuguese for "deal"). TRATO also stands for Team, Recognition, Autonomy, Transformation and Operation. The formula for the work environment is pretty simple: if everyone commits to TRATO, everything will work out fine. Just like black on white.

Left: We know that the only thing that never changes is the need for change.
Right: New identity. New services. Big results.


Team • Recognition • Autonomy • Transformation • Operation


Recognition: no effort is in vain. No compliment either. Acknowleding and getting acknowledged must be part of our day to day.
Autonomy: management is about context, not control. If your idea benefits the client and is feasible for Portal, do it.