Kumulus

Rebranding • Visual ID • Logo Redesign

We were tasked with leading the company's rebranding project, which consisted of several stages, including conducting both internal and external interviews to determine how the company was perceived, then establishing it's core values, attributes and purpose, and only after all stages we began reshaping the brand and the visual/verbal identity. During that process, we came across an undeniable truth about tech companies that often gets overshadowed by the all the automation and, lately, AI: humans will always be at the heart of it. Kumulus is no different - it's powered by humans.