Kumulus

rebranding • visual id • logo redesign

We were tasked with leading the company's rebranding project, which consisted of several stages, including conducting both internal and external interviews to determine how the company was perceived, then establishing it's core values, attributes and purpose, and only after all stages we began reshaping the brand and the visual/verbal identity. During the process, we came across an undeniable truth about tech companies that often gets overshadowed by the A.I. aspects of their workflow: humans will always be behind all of it. Kumulus is no different - it's powered by humans.