Done

branding • visual id • logo design

Done is an atelier where people turn discarded materials from a nearby sack factory into handmade objects and accessories. It also comes with a twist: all of their employees are transexual people who were once vulnerable and living on the streets (and also in the country that has the highest number of transphobic violent crimes - Brazil), and got a new start to their stories. That's why, when tasked with this branding project, not only did we want to give the atelier a genderless name with a genderless brand, but we also felt like we had to highlight the whole meaning behind the final products: they were objects with real narratives, made with discarded materials by hands of people that society once discarded, but who got a new perspective.