Done

Branding • Visual ID • Logo Design

Done is an atelier where people turn discarded materials from a nearby sack factory into handmade objects and accessories. It also comes with a twist: all of their employees are transexual people who were once vulnerable and living on the streets (in the country with the highest number of transphobic violent crimes, on top of it), but who later got a new start to their stories. That's why, when tasked with this project, not only did we want to give the atelier a genderless name with a genderless brand, but we also felt the need to highlight the meaning behind the manufacturing of these products: they’re objects with real narratives, made from materials that were once discarded and by the hands of people who were once discarded. Substantial stories with newfound meaning.