Campinas Tech - Corporate
Innovation Forum 2019

Logo design • Visual ID • Event Concept

Darwin already said it in 1859: those who don't adapt will perish. In the corporate ecosystem, it's no different. The landscape is constantly changing and, in order to survive, companies need to look ahead and adapt to new external conditions. This was the concept brought by us to the visual identity of 2019's Corporate Innovation Forum, an event hosted by Campinas Tech where experts discussed technology, innovation and future trends in key aspects of people’s lives, such as communication, transport and relationships. The animation below shows how the concepts of evolution and adaptation were incorporated into the construction of the event’s logo. Darwin himself also made an appearance in the visual identity, so nobody forgets the core message. Now let's see who can thrive.