Campinas Tech - Corporate
Innovation Forum 2019

logo design • visual id • event concept

Darwin already told us in 1859: those who don't adapt will die. In the corporate ecosystem, it's no different. The market is constantly changing and, in order to survive, companies need to look ahead and adapt to new external conditions. This was the concept brought by us to the visual identity of 2019's Corporate Innovation Forum, event hosted by Campinas Tech. The event's logo was built from a cladogram, a graphic element used in biology to classify species according to common ancestors. It also separates the three main subjects of the talks: products, services and people. Darwin himself also made an appearance, so that nobody forgets where the concept came from. Now let's see which companies survive.