Cia Athletica
2020 Olympics

Event Concept • Visual ID

Observing the general mood of competition and sportsmanship that was preceding the Tokyo 2020 Olympics (which we all know faded away because of Covid-19, sadly), Cia Athletica decided to host a nationwide competition involving all units of the gym. We were in charge of the visual identity of the event. After identifying a link between Cia Athletica's logo and the japanese flag, we took advantage of it and mixed Brazilian and Japanese visual references to build an identity based on custom icons for the four disciplines that were part of the competition: track & field, swimming, cycling and rowing.