Cia Athletica
2020 Olympics

event concept • visual id

Upon the general mood of competition and sportsmanship that was preceding the Tokyo 2020 Olympics (which we all know faded away because of Covid-19, sadly), Cia Athletica decided to host a nationwide competition involving all units of the gym. We were in charge of the visual identity of the competition. After identifying a link between Cia Athletica's logo and the japanese flag, we took advantage of it and mixed Brazilian and Japanese references to build a visual system based on custom icons for the four modalities of the competition: running, swimming, cycling and rowing.